The end of social
I dislike predictions. But I’m going to make one… there will be no more big...
The Millennials are coming – who cares
Unless you’ve been studiously avoiding them, you will almost certainly have come across articles quoting...
Stoptober – just make it stop
Encouraging people to look after their health is a good thing. Eat less fat and...
Syria: many shades of black
What follows is merely one man’s opinion – mine. I find it desperately sad that...
Don’t get engaged … be engaging
The word engage has been taken hostage by the social media marketing community, and I...
The war for digital hearts and minds
There’s been a bit of a turf war going on in the advertising/marketing/PR world for...
The King is Hacked, Long Live the King
So, the Burger King Twitter account was somehow hacked into on Monday (18 February). Did...
You can’t teach creativity in PR
You can’t teach creativity. That’s what I hear. I’ve heard it a lot, too. Well,...
The data-day challenges facing many PR firms
Data. Data, data, data. In PR circles data has become the new black. Or the...
